Coursework Research - Attracting target audience

Attracting our target audience

The first step to any film being successful, is how film companies attract their target audience using marketing and advertisement. Millions of pounds are spent on each year on advertising their films to the world. In order to advertise their film, the marketers have to determine where the target customers receive their information from and where they would view news of the new film . Popular sources for adverts and spreading news about film and TV productions include television commercials, friends and family, social networks, magazines, blogs, forums or consumer review websites.

Studies show that ninety percent of all American Internet users visit social media sites and it isn't much different for UK internet users in a first world country. When attracting our target audience, if we want to initiate an effective online marketing plan, then we cannot afford to overlook the power of social media. One of the best things about marketing to the social media sector is that we ca advertise to the exact demographics you are trying to reach. When it comes to social media facebook beats out all other social networking sites on visitors and time spent on the site.

Studies show that Internet users are becoming increasingly responsive to video, and we should therefore be using video to capture our target audience. We need to keep our videos short and sweet, and make sure they are informative, entertaining, and – most of all – relevant to our target market.

In the film itself you can attract the target audience, the age of the characters and clothes they wear can attract the appropriate target audience. Location and setting does the same, for example if the film is set in a house party then you know that the film is aimed at younger age groups.

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